When producing finalized logo files, make sure that the larger of the two dimensions is 1280 px, meaning the smaller dimension will be less than 1280 px. Here’s some things to keep in mind when preparing logo files. What clients need more than anything is a usable raster format that they can upload to websites, social media, and print-on-demand services right out of the box, and in my experience, 1,280 pixels is the best logo size to provide in that format. Vector files are editable source files that are intended to be handled by designers using design software.
It’s good for them to have a copy on hand in case you (or another designer) need to work with it down the line, but most vector formats can’t be uploaded directly to the web to be used as a profile picture or website logo. I always provide vector files for my clients (you can read more about my procedure for preparing logo files for clients here,) but you have to remember that most clients have no clue what to do with a vector file.
The correct solution is to produce the logo in true vector format so it can be sized to fit each unique context appropriately. What About Vector Copies? Vector graphics can be scaled infinitely without quality loss On the flip side, you don’t want to render the logo too small either - like at 512 px for example - because although the logo will work fine on a website, it’s not a high enough resolution to be printed on a brochure or t shirt. It’s not uncommon for a logo rendered at 1920 px to exceed 2MB in size, and WordPress is certainly not the only platform with such limitations. I used to prepare logo files at a size of 1,920 pixels, however some of my clients started complaining that they were having trouble uploading their logos to their websites using software like WordPress, which has a maximum file upload size of 2MB. I always prepare logo files at 1280 px because it strikes a good balance between size and resolution. The best logo size depends on the context it’s used in, but I’ve found that 1280 px is a good universal fit that covers most applications, with the larger dimension being 1280 px and the smaller dimension being less than 1280 px.
0 kommentar(er)
